How do I add the BBB Seal to my email signature?

Click to jump to the following sections:
Windows Live, Hotmail, and Outlook
Yahoo Mail
AOL Mail
Apple Mail

How to get the Image Link URL and the Web Address

  1. Log in to the Accredited Business Portal at and click on the “Dynamic Seals” tile:
  2. PortalSelect the Seal you would like to incorporate into your email signature (Dynamic, Customer Review, or Get a Quote Seals.)
  3. Select the format, color and orientation of the seal and whether you want to show your BBB rating, then click  “select” below the image you would like to use for your email signature.
  4. Within the html code that appears in the pop-up screen:
    1. Image Link - Copy the URL inside the quotation marks that follows <img src=
      (URL highlighted in yellow in the example below)
    2. Web Address to Link – Copy the URL inside the quotation marks that follows <a href=
      (URL highlighted in green in the example below)
    3. HTML Code – Copy everything in the box.


Seal Code



Gmail 1

  1. Click on the “gear” icon at the top right portion of your webmail and choose “Settings.” Under the “General” tab, scroll down to the “Signature” section.
  2. Click “+Create New” or click on the pencil icon if you already have an existing signature block.
  3. Click the “Insert Image” tool.
  4. Add the “Image Link URL” (Link from section I) and click “Select.” The seal you selected will appear in the edit box.
  5. Highlight the seal in the edit box and then click the “Link” tool.
  6. Choose the “Link to Web Address” option and add the “Web Address (URL)” (Link from b. in section I). Leave the “Text to Display” box blank and click “OK.”
  7. Make sure to click on the “Save Changes” button at the bottom of the Settings page to save your new signature. Your new signature should now appear whenever you compose a new email message.

Windows Live, Hotmail and/or Outlook in Web Browser or App

  1. Select “Options” (the gear icon) and then “More mail settings”. Go to “Writing email” then click “Message front and signature.”
    1. Outlook (Online): Click on the gear icon, select “Mail” and “Compose and Reply.” You will see the “Email signature” editor.
    2. Outlook 2020 (App): Select “File” and then “Options.” Go to the “Mail” tab and click “Signatures.” Click on “New” to create a new signature, or select the existing signature to add the BBB Seal to.
  2. In a separate browser window, open the Seal image web page by pasting “Image Link URL” (Link from a. in section I) in the browser.
  3. Copy the Seal by highlighting the logo with your mouse and PRESS Ctrl-C (Windows, Linux) or Command-C (Mac). Or, right click the Seal and select “Copy image.”
  4. Back at the email signature editor window, position the cursor where you want to insert the Seal. Then, press Ctrl-V (Windows, Linux) or Command-V (Mac). Or, right click and select “Paste.”
  5. Link the Seal to your web address.
    1. Highlight the logo and then click the "insert Hyperlink" tool.
    2.  Enter the “Web address (URL)” (Link from b. in section I) in the box and click OK.

Yahoo Mail

Note: These are instructions using Internet Explorer. However, keep in mind that Yahoo mail is a little bit more tricky.

  1. Click on the “gear” icon at the top right portion of your webmail and choose “Mail Options”. Click on “Signature” and choose “Show a rich text signature.”
  2. Open a new tab in your browser; paste the “Image Link URL.” You should see the logo. Right click on that image and select “Copy image.”
    Yahoo 2
  3. Go back to your webmail signature. Position the mouse cursor inside the box intended for email signatures, then right click and select "Paste."
  4. Highlight the Dynamic Seal image, click on the “Web Link” tool, enter the appropriate web address as the URL for the link to point to and then click OK.
  5. You may add more information and other details that you want to appear in your email. Make sure to click on the “Save” button at the upper right corner of the Signature section to save your new signature. Your new signature should now appear whenever you compose a new email message.

AOL Mail

  1. In your AOL Mail interface, go to "Options." Click "Mail Settings" and then, “Compose.”
  2. In “Rich Text / HTML” section, check “Use Rich Text/HTML Editing” and select “Use Signature.”
  3. In a separate browser window, open the web page containing your Dynamic Seal using the “Image Link URL."
  4. Highlight the logo with your curser. You may also use Ctrl-A (Windows, Linux) or Command-A (Mac) to select it.
    AOL 3
  5. Press Ctrl-C (Windows, Linux) or Command-C (Mac).
  6. Go back to the signature box, position the cursor where you want to insert the Seal and then press Ctrl-V (Windows, Linux) or Command-V (Mac).
    AOL 4
  7. Link the logo to the appropriate web URL. Note that this step may not work in a non-Internet Explorer browser. If you are using a non- Internet Explorer browser and Step 7a does not work, please try Step 7b.
    1. Highlight the logo and then click the "Link" tool.
      AOL 5
    2. Position the cursor anywhere inside the signature box where you want to put the link and click the "Link" tool. Enter into the "Text for the link" box any wording you want to use.
  8. Choose “Web Site” as the “Link To:” option and enter your web URL in the appropriate box, then click "OK."
  9. Scroll down and click the "Save Settings" button.

Apple Mail

Video tutorial:

  1. Go to Apple Mail > Preferences… > Signatures and click the + button at the bottom of the second column (your signatures list).
  2. Give your new signature a title (you don’t need to enter any text in the third (content) column, as you’ll be replacing this content later). Drag the signature (from the second column) on top of the email account you would like it to be associated with.
  3. Quit Mail.
  4. Open the Signatures folder. The quickest way of doing this is to go to your Finder and in the top menu bar click Go > Go to Folder… and enter “~/Library/Mail/” (excluding the quote marks). If you see a few folders here, select the latest “V” folder. For example, if you see V2, V3 and V4 folders, open V4. Now open MailData > Signatures.
  5. Paste the HTML Code in the Signatures folder (if you’ve got a lot of files in this folder, view the folder as a list and order by the Date Modified column). Locate the newest file that ends with .mailsignature (with a string of  letters and numbers in the file name). Right-Click or CTRL-Click on the signature and choose Open With > TextEdit.
  6. Delete all text starting from <body and replace it with the HTMLcode ( in section I).
  7. Save, but do not close the file.
  8. Lock the file.
  9. Go back to your Finder, highlight the .mailsignature file and select File > Get Info and check the “Locked” checkbox.
  10. Open Apple Mail and create a new email (File > New Message). Select your new email signature from the Signatures dropdown
  11. Configure this to be your default signature by going to File > Preferences… > Signatures. Select your email account in the first column from the Choose Signature dropdown, then select your new signature.
  12. If your new signature doesn’t show, make sure you checked the Locked checkbox in Step 5, otherwise Apple will overwrite that file.