Like most small business owners, you probably have a very limited budget. When it comes to your marketing efforts, you likely try to do as much as possible on your own to save money and avoid spending money on what could end up being frivolous pursuits.
Over the years, one form of digital marketing, in particular, has been gaining popularity – blogging.
Despite this, a lot of business owners are still hesitant to invest in blogging services. They don’t see how it can help their business, or they feel that they just don’t have the time to learn how to do it.
Is blogging simply a here-today-gone-tomorrow trend? Or is it a valuable marketing source for small business owners?
There are numerous reasons why businesses need to have a blog. Here are just a few.
1. Blogging Can Build Your Credibility
When marketing your product or service, you want to show people what sets you apart from your competitors, what makes you a true expert in your field.
One of the best ways to build your credibility is to blog.
Writing a blog helps you share your story. It also allows you to provide solutions to people’s problems and answers to their questions. The more information you provide to people, the more you’ll be seen as a trusted, reliable expert in your field.
2. Blogging Works Hand-in-Hand with Your Other Digital Marketing Efforts
Are you a big fan of social media? If so, you probably write posts about your products/services on a regular basis.
A blog can fit right in with these efforts. In fact, letting people know about the information contained in an upcoming blog post can serve two purposes.
First, it helps you keep to your regular social media posting schedule even if you feel like you’re out of ideas. Second, the more active you are, the better search engine rankings you’ll receive. Plus, a regular blog and linked social media posts keep your website fresh – another way to improve your ranking.
3. You’re More Likely to Convert Traffic Into Leads
Blogging not only brings more traffic to your website, but it can also convert that traffic into leads.
Each blog post that you write should have what’s referred to as a lead-generating CTA or call to action. A CTA will prompt visitors to sign up for a webinar, download a PDF or eBook , or get a free trial in exchange for their contact information – basically their email address.
Building your email list brings you one step closer to getting a new client or customer.
Why It’s Okay If You Don’t Write All Of Your Blog Posts
Your most valuable resource is your time, and as a small business owner, you don’t have a lot of it. You’re constantly on the go – creating products, taking care of your customers/clients, and making sure that your employees are well-trained and doing their job.
Whenever possible, it’s best to delegate certain responsibilities so that you don’t burn out and you can focus on what you love – which is why you started your business in the first place.
While having a blog is imperative to your marketing efforts, writing your blog doesn’t have to be your responsibility.
Delegate this responsibility to one of your employees who is adept at writing and storytelling. Give them the resources they need to learn more about digital marketing, SEO practices, blog construction, and social media marketing.
If your employees don’t have time to write your blog – or if you’re a solopreneur – outsource your blogging. Hire a marketing company to write your blogs for you. They have the knowledge and expertise needed to write a blog that will help you gain customers and grow your business.
Get In Front of Your Customer Base with Regular Blogging
Digital marketing helps people find your business online. Blogging is a very important part of the marketing process, but only if you do it right.
Blogging should happen more than one or two times a month. It should also be done in conjunction with social media posts and current SEO best practices.