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5 Small Business Resolutions to Target in 2022

by Nataly Diaz-Ortega | Dec 15, 2021 12:36:52 PM

With 2021 coming to a close, it’s time we talked resolutions. Along with any weight loss goals or “new year, new me” mantras you’ve adopted for yourself, now may also be the right opportunity to identify ways to get your small business into shape.

It’s no secret the marketplace has changed drastically over the past 12-plus months. New business trends emerged, strategies evolved, and customer needs continued to shift. A new year is a time to reflect on what’s happened to set your sights on what’s next.

If that sounds like a lot to take on right now, we get it. And we’re here to help you get started. Here are five resolutions your small business should consider targeting in 2022.

Make mental health a priority.

Training that helps employees manage mental health issues is an investment worth making. Workplaces with employees who feel heard and cared for have higher retention rates. Promoting a work-life balance is more important than ever now that so many more employees are working from home.

Remote work blurs the line between work and life, leading to burnout and inefficiency. Tackle these four tips for making wellness a key part of your office culture.

Invest in technology for continuing remote work.

The pandemic forced many organizations to shift from working in a physical, shared office to working from home. As the last year and a half has demonstrated, many companies don’t need to have their employees together in the same space to collaborate effectively. Hybrid work models and fully-remote formats are now expected by many employees. This is the year to evaluate your software and add more technology that ensures harmonious collaboration and organization, regardless of your employees’ locations.

Is cyber insurance needed for your business?

With cybercrime up 600% since the beginning of the pandemic, it’s increasingly important to protect your customers’ and employees’ personal information. Multi-factor authentication and password management tools are great first steps to take to up your cyber-security game.

But even when implementing these tips, breaches could still occur. Cyber insurance protects your business, providing a safety net that assists in remediating cyberattacks through legal defense, lost income, ransom, and reputation protections. Make 2022 the year you step up your cyber protections.

Up your marketing game to attract new hires.

Expanding workforces is no easy feat right now. Your small business’s online reputation is one way to alleviate the headaches of adding new employees. Employer reviews, work culture, and the why of your organization are all aspects potential employees want to learn. BBB offers four marketing tips to attracting new hires.

Use outsourcing as a helping hand.

As a small business owner, the responsibilities of managing the company will often fall on an already overfilled plate. Consider outsourcing as an option to both lessen your workload and increase your efficiency. Use this four-step process to identify and evaluate your outsourcing options.  

Which of these resolutions will your small business implement? Share goals you plan to reach for in 2022 or tell us what additional resolutions you believe are crucial to success in 2022 by leaving us a comment below.

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