When you own a business, you know that online customer reviews are extremely important. They can literally make or break a business. Across the web there are countless sites where people share their thought and experiences on absolutely everything. These reviews can be extremely influential and have a massive impact on a business whether it is positive or negative. These days, it is possible for a Google review to have a more profound effect on your business than a Google Ad.
It is an unfortunate fact of life that most customers will only leave a review if they have had a bad experience, and customers will not want to let a home repair business into their home that has mostly negative feedback. Most businesses will focus on what to do about the one or two bad reviews that they have, without realizing that the most effective way to combat this is by loading up on positive reviews.
This short guide will look at five simple tips that you can implement to start receiving more reviews for your home repair business.
Create Profiles on All of the Big Review Sites
This is you first step towards getting more reviews and is essential. If you have not done so already, you should consider all of the sites that are relevant to your home repair business: such as LinkedIn, Better Business Bureau and Google Local. The home repair business is very review-driven as people are highly unlikely to want to let a business work in their home when they have poor, or even no, credentials.
If You Don't Ask, You Don't Get
Without a doubt the most efficient way of increasing the number of reviews that your home repair business has is by asking your customers. Your customers should understand just how vital reviews are for helping your business flourish, and as long as you provide them with impeccable customer service, they should not find it irritating when you ask for some positive feedback, and should in fact jump at the opportunity. It is best to strike while the iron is hot, as customers are most likely to give you feedback immediately. The next time a customer compliments you, whether it is in person or otherwise, ask if they would mind leaving the feedback on their review site of choice.
Make It Easy for Customers to Leave Reviews
Unless someone has an overwhelmingly negative experience that they wish to share, the average customer will not seek out ways to leave your company a review. That's why when you ask them to post a review you need to make it as easy as possible for them to do so. If they cannot find a link to your review profiles, then it is likely that will forget or just not bother. Direct links to your review site profiles should be found in multiple places, your website, newsletter, and in a follow-up email, to name a few. BBB Accredited Businesses can link back to their BBB Profile through the Dynamic Seal. Contact your BBB representative to learn more.
Offer Incentives for Leaving A Review
Even customers who were ecstatic with your service often need a little extra incentive to take the time to write a review for you. Offering a small incentive, such as a monthly giveaway or a small discount of future transactions, is a good way to show your appreciation. It is imperative that you make it clear that it is for writing a review, and not for writing a good review, as there is nothing that looks worse than a business buying positive feedback.
Don't Be Afraid to Ask - Again!
If you have the customer's email address, follow up your initial request for a review three days later with a reminder email containing links of where to for review submissions. Reminder emails can account for a huge percentage of review conversions. When happy customers realize how much a review means to you, it is likely that they will take time to leave you one. It is important to not pester your customers though, as this could negatively influence their review and have the opposite effect than what you intended.
Getting more customer reviews and knowing the best way to leverage them to drive sales is challenging, but it doesn't have to be complicated. With this handy guide you can garner more reviews and attract more business for your home repair company.