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5 Ways to Attract Talented Employees to Your Small Business

by BBB Staff | Feb 20, 2018 4:43:57 PM

As a small business owner, you’ve worked hard to start your company. You’ve worked even harder to make it profitable and sustainable.

When hiring employees, you want to find people that are highly talented, take their job seriously, and are willing to work just as hard as you are to make your business a success.

As any thriving business owner will tell you – the better the employees, the better your business will be.

What does it take to attract those highly coveted employees? Here are five ways to attract employees who are going to help you take your business to the next level.

1. Build an Enticing Brand

The very first thing you need to do is build a business brand that attracts talented people.

Your brand will dictate what type of culture you have within your company.

Since culture attracts the top talents, foster the type of behavior that fits into the type of working environment that employees crave.

You can convey your company’s culture when you write your employment ads, which is why it’s so important to avoid generic language in your advertisements. To stand out from the pack you need to tell a story, and your story needs to tell potential employees what makes you different from other companies/employers.

When reading your employment ad, people should be able to learn about the job as well as what your company does and why it does it. This information tells prospects that they’ll be doing work that’s important and meaningful.

2. Inform You Networking Groups That You’re Hiring

Why do you network? It’s not just to find potential customers. Networking allows you to make connections with people in your community. Whether you do your networking online or in person, eventually you’ll make connections with people who can help you find talented employees.

Therefore, when you decide to start hiring – let your networking community know about it. Send an email out to individual contacts. Or, send a mass message out to an entire networking group on a social media platform like LinkedIn or Facebook.

Let your group know the qualifications for the position and what type of employee you’re interested in hiring.

3. Create a Benefits Package That Makes You Stand Out

You may have the best work environment and the noblest reasons for being in business, but if your benefits package is lacking – you’re not going to get the best of the best. Highly talented and/or educated employees need to be adequately compensated.

If you don’t have attractive benefits, you can be sure they’ll end up looking elsewhere. Like you, talented employees want the very best. More specifically, we recently highlighted reasons why having a wellness program can drive new talent and retain employee engagement. You can check it out here.

4. Be Very Picky During the Recruitment Process

Hiring the right employee takes time. It can be easy, though, to run out of patience and hire someone who seems “good enough.” However, this can be detrimental to your company.

You could end up missing out on someone who is truly talented. Or you might hire someone who doesn’t have the right skill set and end up wasting a lot of time and resources on training.

Even worse, you could end up hiring someone who doesn’t have the skills/talent in addition to having a bad attitude or horrible work ethic. And then you’ll end up having to fire this person – and no employer likes to be in that situation.

When going through the hiring process, remember to exercise patience and hold out for the best.

5. Let Them Work Their Magic Once They’re Hired

Your reputation within the community is one of the best ways to attract talented people. But a business owner’s reputation goes beyond what customers, the competition, and their networking group thinks of them.

An employer’s reputation has a lot to do with what current and past employees have to say about them.

If you have a reputation for micromanaging, screaming and ranting, or not having your employees back, you can be sure that it will scare away highly talented, potential employees.

To Get the Very Best, You Need to Be the Very Best

In order to attract the best employees and customers, you need to be the best.

That is why it’s so important to work on your business model and strategy regularly. Doing so will help you keep up with the latest business trends, build your reputation, and prove to your competition just how formidable you really are.

And of course, it will help you attract great employees.

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