It's pretty safe to say that hiring the right fit and talent for many small businesses is a challenge. The process tends to be stressful and requires significant time.
Fortunately, recruiting your next hire doesn't have to feel like pulling teeth because LinkedIn makes the entire process a lot easier for everyone involved.
1. Ask Your Employees to Create Accounts
On the one hand, asking your employees to join LinkedIn can feel like asking your spouse to join a dating website. What if they find someone better?
The truth is, getting your employees on LinkedIn can expand your hiring pool. If you have a great team, they can connect with colleagues and coworkers from previous jobs who share their great qualities.
Consider developing a low-pressure recruitment program. Simply ask your employees to go on LinkedIn and connect with people they've enjoyed working with in the past. Offer some type of bonus or commission for every positive referral.
Getting your employees involved in the hiring process can help foster a positive work environment and cohesive team.
2. Take Advantage of Groups
Just like Facebook groups are great for targeting your potential customers, LinkedIn groups are great for reaching out to potential employees.
Once again, keep things low pressure. Don't sell anything too hard – people will feel like they're getting scammed. Plus, the platform limits how many times you're allowed to post recruitment opportunities.
Instead, think of a creative group topic that pertains to your industry. Post relevant and interesting links, videos, and other content.
If people follow the stuff you share, they'll already have a good idea of your personality and work environment. By the time you post a recruitment, they will want to work for you, or they'll know the job isn't the right choice for them.
Either way, it makes the hiring process easier because you'll be reaching out to the right people for the job.
3. Connect with Coworkers from Previous Jobs
This one seems simple, but many companies don't go about it the right way.
When you connect with someone on LinkedIn, you aren't just connecting with them: you're opening yourself up to their entire past, present, and future work history.
Everyone knows that one person who is a horror to be around but miraculously succeeds at work. Sure, you may not want to hire that person, but what about other people they've worked with?
Evaluate your business relationship past with personal qualities in mind instead of status. This will help put you in touch with people who have the qualities you want.
Although it can help your credibility, connecting with your industry idols does little to expand your hiring pool.
4. Expand Your Company's LinkedIn Profile and Stay Active
Again, this sounds obvious, but you need to pay special attention to the details.
You already use your company's website and social media to educate your customers and clients about your business, right? You spill all the industry knowledge on your blog and make videos about products.
Use your LinkedIn profile to do this for your company.
- Think about search engine optimization (SEO) but specifically for recruitment potential. Use focus keywords on your page.
- Share industry knowledge geared towards colleagues and potential hires.
- Get people to engage with your content.
- Include employee testimonials and talk about your work environment.
If you present a realistic view of your company, potential hires will already know if this is the right job for them and the best hires will want to work for you.
5. Consider Upgrading to a Business Account
LinkedIn is already great for finding recruits, but upgrading to a business account can expand your potential for finding the right person for the right job.
It's easy to screen new employees through the free version, but the paid version gives you an advanced search feature to browse potential employees with all kinds of detailed filters:
- Very specific industries.
- Groups they're in.
- Job title and status.
- Schools they attended.
- Relationship status. (Your current relationship with them via connections. It's not that creepy.)
- Seniority level at their current job.
- Type of relationship you want to create. (Potential hires, business connections, managers, etc. Once again: not creepy.)
Think Outside the Box but Stay Realistic
Just like expanding your customer reach, you need to get creative if you want to expand your hiring options.
Use your LinkedIn profile to portray an accurate representation of your workplace by sharing interesting and relevant information and building connections.
Your goal shouldn't be to reach as many potential employees as possible, but the best ones. If you do it right, you can find the perfect hire and avoid high employee turnover rates.