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5 Ways You Can Leverage Customer Reviews to Grow Your Business

by BBB Staff | Feb 7, 2018 2:19:46 PM

How do you go about making purchasing decisions? Do you simply rely on a company’s advertisements that tell you how great they are? Probably not.

Advertisements and marketing campaigns may intrigue you enough to check out their product, but when it comes to investing in it – that’s another story.

These days, consumers rely on online reviews to help them determine whether to make a purchase or not. In fact, 71% of consumers are likely to purchase an item based on social media referrals.

What does that mean for you? It means online reviews are something you need to get and learn how to leverage. Here are some ways to accomplish this goal.

1. Reviews Can Improve Your SEO Efforts

The more people are talking about you online; the more visible your company will be. So, if a customer tells you they’re thrilled with your product – ask for a review.

As you continue to get reviews, you’ll also notice a boost in your search engine rankings when people search for a product/service that you offer. Further, a great way to ensure you are harnessing the power of reviews coupled with SEO is that you promote positive reviews throughout your social media channels and even blog about it.

2. Use Reviews to Help You Improve

Both positive and negative reviews can help you improve your products and services. Positive reviews tell you what you’re doing right, what you need to continue doing. Negative reviews will show you what you need to improve.

This information is invaluable to your company’s growth. Therefore, don’t just pat yourself on the back when you get a good review. Use it as a reference when taking steps to take to grow your business.

And, don’t be afraid of receiving negative reviews. Responding and acknowledging these reviews are a good way to exude the fact that you do put a priority on great customer service.

3. Let People Know About Your Positive Reviews

Getting a good review is thrilling – so much so that you probably tell your significant other, your kids, your parents, and your best friends all about it.

These people already know how great you are. Potential customers need to know, too.

When you get a good review, as we mentioned above, share it out on social media, in a blog, or link to it on the testimonials page of your website.

4. Increase Your Prices and/or Production When You Get Positive Reviews

Research has shown that when a business gets good online reviews, their demand goes up. Use this as an opportunity to increase some of your prices, produce more products, or let consumers know of your next product launch. Here are some major stats to know from BrightLocal:

  • 97% of consumers read online reviews for local businesses in 2017, with 12% looking for a local business online every day.
  • 85% of consumers trust online reviews as much as personal recommendations.
  • Positive reviews make 73% of consumers trust a local business more.
  • 49% of consumers need at least a four-star rating before they choose to use a business.
  • Responding to reviews is more important than ever, with 30% naming this as key when judging local businesses.

5. Check Out Your Competitors’ Reviews

You can gain a lot of insight from what’s being said about your competitors.

Their positive reviews can show how to make customers happy. Negative reviews can show what to avoid and provide insight into products or services that you can offer to entice those customers.

Final Thoughts

The idea of asking for reviews or referrals can be downright terrifying for some people.

Getting positive online reviews is one of the best ways to get more customers to come your way. In fact, the majority of people rely on such reviews to make decisions when it comes to purchasing a product or investing in a service.

Even though you know this, you might still struggle with asking for reviews from satisfied customers. But here’s the thing – happy customers want to spread the word. In most cases, if you ask someone for a review, they’ll be more than happy to provide it.

So, the next time a customer tells you how thrilled they are with your company, muster up the courage to ask for that extremely valuable online review.

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