An annual celebration that takes place from May 5 - May 11 this year, Small Business Week is an opportunity to celebrate your triumphs and community value as a small business owner. With national and local events occurring throughout the country, now is the time to capitalize on your accomplishments.
If you're planning on acknowledging Small Business Week – and, with the chance to increase revenue streams and brand visibility, you should – here's what you need to know to make the most of the coming days.
1. Capitalize on Branding
Not all customers know about Small Business Week, so don't be afraid to speak up. Make sure your promotional material incorporates the Small Business Association's branding to advertise your involvement and highlight the importance of small businesses on both a local and national scale. Signs in your store, logo placement on your website, and incorporation into social media posts can help send the right message to current and prospective shoppers about your involvement in Small Business Week.
2. Participate in Events
Most cities, even smaller metros, tend to get involved with Small Business Week to recognize and promote area companies. Check with your local Chamber of Commerce to explore what opportunities are available in your area, like business fairs, mixers, or marketing avenues. These kinds of scheduled programs can help you increase visibility and grow your customer base with very little investment on your behalf – a win for your company and the local economy.
3. Partner with Other Area Businesses
As the adage goes, two heads are better than one. If you are friendly with other small business owners in the area or work in close proximity to other businesses, consider working together to cross-promote your brands. This can mean co-hosting an event, featuring another business's products in your store, giving away samples, or offering service demonstrations. This mutually beneficial arrangement can spread brand awareness and create opportunities among other demographics. Partnerships are often most successful in complementary industries, like bakeries and coffee shops or financial planning and tax preparation firms.
4. Offer Promotions
The customers who know about Small Business Week are often interested in the frequent promotions available in this time, so stay competitive by offering discounts or marking down inventory to attract shoppers. You don't need to do anything substantial – a $5 off coupon or a small price reduction on best sellers can go a long way – but do your best to take advantage of the increased sales opportunities over the course of the week.
5. Employ Influencers
If you have a social media presence, consider partnering with area influencers to improve visibility. This doesn't have to be costly as most influencers are paid in product or a percentage of sales, and there's no need to focus on national names. Instead, target local individuals with a large following to help spread the word about what your business has to offer. Be sure to pair influencer posts with a related discount, like a unique promotional code or coupon, to better evaluate performance and keep shoppers engaged.
6. Host a Meet-Up
When you want to keep customers interested, hosting a meet-up can be a good way to do so. As an informal gathering, a meet up allows you to reward customers while showcasing new or important information. Companies can give samples, demonstrate services, provide brochures with service packages, or offer discounts for those who stop by. These events can also be a great way for businesses to gauge customer interest and find out what matters most to consumers.
7. Engage on Social Media
Social media can be a valuable tool under any circumstance, but ramping up posts during Small Business Week can be a big benefit. If you are hosting events, going to events, or running sales, say so. Consider promoting these posts as well to make sure visibility extends beyond your immediate network. If you're not playing a big role in the rest of Small Business Week, that's okay – you can still utilize social media to engage with posts by other business or simply use the occasion to say a sincere thank you to your customers.
Small Business Week is a great way to celebrate everything you have been able to accomplish as a business owner. As a way to both emphasize your company as well as thank customers for shopping with you, this week can be an exciting marketing opportunity for those who choose to get involved. From staying active on social media to participating in community events, these tips can help you succeed during Small Business Week.