Creatively marketing your small business is essential to its success, especially as the marketplace becomes increasingly virtual. Your ultimate goal is to attract new customers while making sure current customers return. These seven online marketing strategies will help you reach your target audience with products and services only your business offers.
1. Create a Professional Website
Having an online presence is mandatory. Customers need a place where they can read about your business. A professional website gives you the opportunity to explain in depth what your business offers customers. More people are inclined to look for a website versus looking for a phone number. Because it takes less than a second for users to form an opinion about your business based on your website, it is important to ensure your website is professional, attractive and user-friendly.
2. Blog About Your Business
Blogging is an excellent way to boost your online presence while giving valuable information to your readers about your business. Approximately 80% of online shoppers spend a significant amount of time online researching products and services. Failure to blog means you are missing out on exposing your business to eight out of 10 prospective customers. With over 409 million users reading 23.7 billion pages per month, it is easy to see why a blog is necessary to gain new customers.
3. Utilize Email Marketing
An email marketing campaign allows you to stay connected with current customers and reach new
customers. Emails can be tailored to fit your needs and to reach a variety of audiences. The benefits of email marketing include:
- Ease of Use
- Global Connections
- Easily Measured Effects
Customers expect businesses to rapidly respond to any changes happening in the marketplace. Email marketing tools allow your business to both adapt quickly to reach your target audience.
4. Use Social Media
The importance of using social media to promote your business should not be understated. In 2020, approximately 4 billion people worldwide were using social media each month. Social media is an effective way to promote your business and ensure new and existing customers are talking about what you offer. Updating your social media pages with content updates and explainer videos keeps your audience engaged and interested.
5. Virtual Networking Is Important
When it comes to promoting your small business in 2021, face-to-face networking may not be an option. But just because you can’t connect in person shouldn’t impact your business relationships. Many of the organizations you counted on for in-person networking opportunities have shifted to virtual formats. Tradeshows and workshops haven’t gone away; they just went online. Make sure you’re logging in to showcase your products and services.
6. Encourage Customers to Share Their Great Experiences
Word of mouth is one of the most powerful marketing tools a company can utilize, so you should encourage happy customers to share their experience with your business. When other potential customers read positive reviews about your business, they will be more inclined to do business with you. Positive reviews give your business credibility and ensure the products and services you are offering are good investments. Research has proven that 91% of consumers are more likely to use a business with a positive review, so encouraging satisfied customers to share their experiences will give you an advantage for gaining new customers.
7. Don't Forget Traditional Advertising
Promoting your business online is effective and can reach a wide audience. However, you shouldn't
forget about the importance of traditional advertising avenues. People still
listen to the radio, watch television and read newspapers. Such advertising
works great for small businesses that cater to a local market, and it gives the
community a chance to get to know your business and what you have to offer. By
advertising through traditional channels, you will gain credibility and the
trust of your customers.
With nearly 30 million small businesses in the United States competing for customers, it is critical to market your business effectively. You must make your business stand out from the competition by introducing your products and services in a way that causes customers to choose what you're offering over the competition. When you focus on an effective marketing strategy for your small business, you will see success.
Check out BBB's Marketing Solutions to find out how we can help your business grow.