7 Ways to Nail Down Your Small Business Marketing Strategy in 2020

by BBB Staff | Dec 5, 2019 2:19:45 PM

Finding creative ways to
market your small business is essential to your business's success. Your
ultimate goal is to sell your products or services by attracting new customers
and making sure current customers are returning. The following seven marketing strategies
will help you reach your target audience and offer them something they need but
can't find elsewhere.

1. Create a Professional Website

In today's world of information technology, having an online presence is necessary. Customers need a place where they can go to read about your business's products and services. A website will give you the opportunity to explain in depth what you have to offer customers. Most people are inclined to look for a website versus looking for a phone number. Because it takes less than a second for users to form an opinion about your business based on your website, it is important to ensure your website is professional, attractive and user-friendly.

2. Blog About Your Business

Blogging is an excellent way to boost your online presence while giving valuable information to your readers about your business. Approximately 80% of online shoppers spend a significant amount of time online researching products and services. Failure to blog means you are missing out on exposing your business to eight out of 10 prospective customers. With over 409 million users reading 23.7 billion pages per month, it is easy to see why a blog is necessary to gain new customers.

3. Utilize Email Marketing

An email marketing
campaign allows you to stay connected with current customers and to reach new
customers. Emails can be tailored to fit your needs and to reach a variety of
audiences. Several benefits come with email marketing, which include:

  • Cost-Effectiveness
  • Ease of Use
  • Global Connections
  • Easily Measured Effects

In a fast-paced world,
things change rapidly, and you need to respond to those changes. The use of
email allows you to keep up with the changes and reach your target audience

4. Use Social Media

The importance of using social media to promote your business should not be understated. In 2018, approximately 2.65 billion people worldwide were using social media, and the number of social media users is expected to increase to 3.1 billion by 2021. Social media is an effective way to promote your business and ensure new and existing customers are talking about what you're offering. Updating your social media pages with video updates and explainer videos will keep your audience engaged and interested in what you have to offer.

5. Face-to-Face Networking Is Important

When it comes to
promoting your small business, face-to-face networking is an effective tool.
You can register for a conference and introduce your business to others in the
same industry. Attending trade shows is an excellent avenue for meeting others
in your industry and gives you a chance to showcase your products or services.
Hosting a workshop is also effective in getting your business in front of
prospective customers.

6. Encourage Customers to Share Their Great Experiences

Word of mouth is one of the most powerful marketing tools a company can utilize, so you should encourage happy customers to share their experience with your business. When other potential customers read positive reviews about your business, they will be more inclined to do business with you. Positive reviews give your business credibility and ensure the products and services you are offering are good investments. Research has proven that 72% of consumers trust online reviews as much as personal recommendations, so encouraging satisfied customers to share their experiences will give you an advantage for gaining new customers.

7. Don't Forget Traditional Advertising

Promoting your business
online is effective and can reach a wide audience. However, you shouldn't
forget about the importance of traditional advertising avenues. People still
listen to the radio, watch television and read newspapers. Such advertising
works great for small businesses that cater to a local market, and it gives the
community a chance to get to know your business and what you have to offer. By
advertising through traditional channels, you will gain credibility and the
trust of your customers.

With nearly 30 million small businesses in the United States competing for customers, it is critical to market your business effectively. You must make your business stand out from the competition by introducing your products and services in a way that causes customers to choose what you're offering over the competition. When you focus on an effective marketing strategy for your small business, you will see success.

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