Best Features BBB Has For Young Consumers

by BBB Staff | Jul 11, 2018 1:42:46 PM

Welcome back to another week exploring Better Business Bureau and what it can offer! This week we will be diving into, in my opinion, some of the best features BBB has for young consumers. I’ll be focusing on 3 things this week and how they can help consumers find and use businesses verified to be ethical and trustworthy.

The three topics we will be covering this week are:

  1. The Better Business Bureau Online Directory
  2. The BBB App
  3. And BBB Verified Reviews

Let’s get started.

The Online Directory

The BBB directory acts as an easy way to find and browse BBB accredited businesses.

The online directory allows you to search by the name of the business, the type of business you are looking for (i.e., plumber, mechanic, roofing, banking, etc.), and location. This is a fast and simple way to find a business you are looking for and make sure it is reliable.

One of the most trusted forms of a business review is a personal recommendation from a friend. People, on average, trust this more than any other type of review. The BBB directory tries to replicate this by allowing you to find the business you are looking for, and then read its verified, real, and personal reviews.

More on these reviews later, first let’s talk about were these reviews meet the directory in a simple, easy to use and understand BBB app!

The App

This app is a fantastic tool that I think everyone should know about and use on a daily basis! That’s not just lip service--after diving into the world of BBB and using the app to actually find BBB Accredited Businesses, I was impressed at the ease with which I could search for different types of services and businesses near me. A simple search revealed multiple results in my area.

I did a test search pretending I was looking for BBB Accredited lodging near where I am staying.

Here is the process I took:

I searched for hotels in the area and was given a list of businesses which corresponded to pins on a map. I looked through these for a while to see which ones looked best.

Once I found the hotel I wanted, both by picking off the list of returned results from your search or on the pins dropped on the map, I viewed if the lodge was accredited, its BBB rating, and all the information I needed to contact them including a website and phone number.

The app then lets you get directions to the business, the “get directions button” opens up your preferred maps app and starts navigating! This was a quick example of how I personally used the app and found it useful.

This is a super-fast way to find, contact, and then use good businesses. With BBB and the tools, they provide, it’s easier than ever to be safe and not get ripped off while participating in the marketplace.

Another great feature of the app is the “Alerts & News” tab. This feature highlights local scams and important consumer news on a national and local level to keep you safe, especially as you look for local businesses!

I can’t say it enough, give this app a try. If you have ever had a bad business interaction or been a victim of a scam, this is the best way to try to prevent it from happening to you again! Click here to download the BBB app! bbbapp.org.

Verified Reviews

More than 90 percent of consumers read online reviews before purchasing a product or service. Yet some studies show that around 16 percent of certain online reviews are fake and online up to 15 percent of reviews are purchased fakes.

This is startling! While that may seem like a small number, in reality, these reviews, especially when there are a small number of reviews or the business is newer (common occurrence if the company is trying to scam consumers), this little number can create the appearance of a well-reviewed organization.

I know I have fallen victim to these fake reviews whether I know it or not. It is difficult to impossible to avoid these reviews on traditional review websites entirely because they are not individually verified like BBB reviews.

So, what can BBB do about it? For the 2017 BBB 10K Scholarship, I made a video telling you exactly what they can do. Take a look at it here, and then I’ll talk more about what BBB can do to combat this unethical review dilemma.

So, following along with the video, the best way to combat these negative reviews is to use the pre-verified BBB review system. Many businesses have BBB verified customer reviews that you can look at by searching them online.

This is a great way to make sure you are getting a real person with a real experience telling you if they had a good or bad experience. Now this is a review system you can trust!

Between accreditation and verified customer reviews, using BBB services to find a business is truly the best and sometimes only way to make sure you are really getting what you think you are—a good business.

In Summary…

So, following along with the video, the best way to combat these negative reviews is to use the pre-verified BBB review system. Many businesses have BBB verified customer reviews that you can look at by searching them online.

This is a great way to make sure you are getting a real person with a real experience telling you if they had a good or bad experience. Now, this is a review system you can trust!

Between accreditation and verified customer reviews, using BBB services to find a business is truly the best and sometimes only way to make sure you are getting what you think you are—a good business.

These tools show BBB exists to help consumers while also enabling good businesses to prove they really are better! I found them useful in my personal life when I tried them out, and I’d encourage you to do the same!

This has been another super exciting week learning how BBB can help consumers and my favorite edition yet. Thanks for reading with me, I love having the opportunity to help people be smarter, safer consumers. I can’t wait to bring some valuable information about scam tracking and identity theft next week!

Make sure to sign up for our Torch Talk mailing list and watch and subscribe to the Torch Talk videos I am also putting out each week so you can continue learning how to be a better business or a better consumer.

Cameron Blegen

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