Now more than ever, it is critical for business owners to maintain credible reputations as we all navigate our way through the COVID-19 crisis. At BBB, we have our ear to the ground, hearing from our customers every day about the various pain points they’re feeling. But almost all of these points can be boiled down to these three categories:
- Keeping your customers
- Enhancing profitability
- Building for legacy
In this session, learn about each of the three categories by hearing real-world examples of crisis management success stories from the Great Recession. Learn how customer responsiveness, advertising honestly and being transparent earns you trust, which will pay dividends when the crisis is over.