The world has undoubtably changed and continues to change as
the global pandemic affects more and more of our daily lives. For most business
owners, worlds have been flipped upside down. Sleepless nights, quick decisions
and supporting staff are all top of mind as they navigate uncharted territory.
While the landscape is different, many businesses are still
OPEN for business. The question is this: What’s the best way to let customers,
vendors and the community at large know?
Jerry Robinson, owner of 1st Choice Mortgage Company, a BBB Accredited Business in Meridian, Idaho, offers these tips for telling customers you’re open for business:
1. Get Social. Post on social media and post
frequently. Talk to your customers. What platform are they on? Share updates on
Facebook, Twitter, Instagram and LinkedIn. Not on social media? Get there.
2. Be Positive. Keep your messaging positive. Do not post
or communicate negative information. Keep it light and uplifting. Feel free to
joke around, as long as it’s respectful and in good taste.
3. Keep Advertising. Do not drop your advertising
plan; continue to promote your company. Be where your customers know you to be,
be it online, on billboards, on the radio or television or in other mediums
that work for you.
4. Be Creative. Let your customers know if your hours
or how you’re doing business has changed. Can they purchase your product
online? Are you offering curbside pickup or home delivery? Have you taken your
service online, offering free or discounted pricing?
CodeWorks, for example, has taken to offering coding classes online. They are encouraging people to take advantage of this time at home to learn a new skill.
Similarly, when one of Snake River Pool and Spa’s biggest trade shows of the year got canceled, it took its home show online with promotional sales.
5. Inform Your Customers. If you are a home service
company, such as a plumbing or HVAC business, show how you are operating
differently during the health crisis and working diligently to keep your
employees and customers safe.
Diamond Heating and Cooling recently sent out communication to their customers, ensuring them their employees are healthy and equipped with masks, gloves, booties and disinfecting wipes.
6. Be Present. This is not the time to disappear.
This is the time to shout from the rooftops that you are open and ready to
serve your customers.
Are you a BBB NW+P Accredited Business? Login to your portal now to download an all-new “Open for Business” graphic you can use on your website and other digital spaces.