If you’re a
long-time Oregon resident, it’s likely you’ve noticed the influx of transplants
and vacationers Oregon – particularly Portland and Bend – has attracted in
recent years. Vacasa, a Portland-based vacation rental
management company, noticed this trend, too.
travel spending in Oregon was $12.3 billion in 2018, up about 4% from the previous year.
In 2018, 29 million visitors came to Oregon as more out-of-towners catch wind
of the state’s stellar outdoor recreational sports opportunities and, of
course, the craft beer scene.
has legs in both property management and real estate brokering, has noticed an
uptick in buyers wanting to purchase vacation homes throughout Oregon. But it’s
not for themselves. Buyers see Oregon properties as a sound investment, with
intentions to rent their properties out to the high number of vacationers
coming to the state.
At the end of
October, Vacasa raised $319 million from investors in a funding round size not
typically seen in the Pacific Northwest. This was the company’s second
fundraising round, with their first last year bringing in $64 million.
Vacasa is now the region’s second unicorn company – a private company valued at
more than $1 billion. The valuation of this Portland-based group is perhaps
another indicator of the increased vitality of Oregon’s real estate industry,
as well as the bullish sentiment of investors willing to put skin in the game.
So, what does
this mean for local consumers and business owners?
For one, this
tells business folks in the property management community that the vacation
rental industry for Oregon should continue to see a lot of growth. Great for
business and your bottom dollar.
business owners in well-traveled areas, which is not just Portland and Bend,
but also the Mt. Hood area and the coast around Lincoln City and Cannon Beach,
these are positive signs. Take a moment to do some homework on seasonal visitor
trends and visitor profiles
to find out when the most people are going to be in your area and what activities,
services, restaurants, they’re looking for.
I also think
it’s interesting to point out that a lot of this increased tourism is
international. This is because in recent years the Portland International
Airport expanded from one international flight to 11 – including a non-stop to
local consumers…well, I think it means you’ll need to start getting cozy at
your favorite brewery and prepare to see more feet on your favorite trail. The
beauty of Oregon is no longer a well-kept secret.