Skip to main content

Cookies on BBB.org

We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Cookie Preferences

Many websites use cookies or similar tools to store information on your browser or device. We use cookies on BBB websites to remember your preferences, improve website performance and enhance user experience, and to recommend content we believe will be most relevant to you. Most cookies collect anonymous information such as how users arrive at and use the website. Some cookies are necessary to allow the website to function properly, but you may choose to not allow other types of cookies below.

Necessary Cookies

What are necessary cookies?
These cookies are necessary for the site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.

Necessary cookies must always be enabled.

Functional Cookies

What are functional cookies?
These cookies enable the site to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Performance Cookies

What are performance cookies?
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Marketing Cookies

What are marketing cookies?
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant content on other sites. They do not store personal information directly, but are based on uniquely identifying your browser or device. If you do not allow these cookies, you will experience less targeted advertising.
Latest News

BBB Business Tip: How to assess soft skills before you make a hire

By BBB Great West + Pacific. September 12, 2022.

(Getty Images)

Soft skills are really hard to assess, which is an issue because right now, they’ve never been more in-demand. Today’s must-have candidates are adept at communication, time management, and critical thinking, among other traits. In fact, according to education non-profit America Succeeds, seven of the 10 most requested skills in job postings are soft skills.  

There’s a good reason why that’s the case. Nearly 90% of recruiters surveyed in a LinkedIn report on global talent trends said that “bad hires” usually lacked adequate soft skills. When candidates can’t handle deadlines, struggle with collaboration, or fail to accept constructive feedback, they usually don’t last long.

Soft skills are tough to measure.

Unlike technical skills, which can more easily be learned, soft skills are uniquely challenging to develop. That’s mostly because they’re directly tied to intangibles like character, personality, backgrounds, and experiences. Those qualities are often hard to assess.

There are AI tools available to help businesses evaluate a job candidate’s soft skills; but the reality is that according to that same LinkedIn report, most companies still lean on behavioral or situational interview questions as a way of making those assessments. Yes, these kinds of questions do a fair job of identifying soft skills; however, they are less revealing than spending real time at work with a candidate.  

An effective way to narrow the gap between what most behavioral questions reveal and that experience of actually getting to know a candidate is to have your company’s values inform your evaluation criteria. If transparency is a value your company prioritizes, then ask the candidate for an example of when they exhibited transparency in a professional environment. This way, you’re not just assessing soft skills, you’re assessing soft skills that are most important to your team.

How to assess soft skills.

Asking values-focused questions isn’t the only method for finding out if a job candidate has the soft skills necessary to succeed at your organization. Here are some other tips for making those important determinations:

Put candidates to the test.

Pre-employment testing is an effective way to identify the personality traits, work styles and approaches of the person you’re considering. Furthermore, measuring candidates’ scores against those of your highest performing employees is a way to quickly identify individuals who should move to the next level of your hiring process. If you’re wanting to know which tests are the best fit for your company as well as how to they should be deployed, the Society of Human Resource Management has recommendations.

Clue in on social cues.

As you ask candidates your value-centered behavioral questions, observe how they react as they respond. Beyond the standard set of nerves that materialize during an interview, see if the candidate shows any dramatic changes in behavior. Is their eye contact consistent? Are they prone to interruptions? Those are indicators of communication and listening skillsets.

Rely on references.

There’s a good chance you asked your job candidate for references. If so, ask those contacts questions about that person’s soft skills. Are responses consistent across each of the references the candidate provided?  Are they in line with what the candidate expressed in their interview? Confirming a candidate’s soft skills is easiest if you leverage all the available insight.

Simulate real-life scenarios.

Place the candidate in conditions where they can show off the soft skills you’re hoping to see. Have them participate in an exercise where they have to rethink a defined process in a short amount of time, for example. Those stressors can reveal abilities to problem solve, think critically, manage time and be resourceful.  

For more information

For more information to help your small business, check out the BBB business news feed and the BizHQ.

BBB Great West + Pacific contributed this article.