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About your Partnership

Discover how your BBB partnership helps you deliver more value to members and strengthen trust in your community.

Partnership Goals

The primary goal of this partnership is to help you deliver greater member value by giving them tools that empower members to win more of the right customers.

 

Who This Partnership Supports

Your Members: Small business owners who take pride in doing things the right way and want customers to know it. BBB Accreditation helps them stand out as a trusted choice and gives customers confidence that they’re making the right decision.

Your Organization: Each time you share BBB Accreditation through your channels, you strengthen your members’ success and your reputation for supporting trustworthy local businesses.

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Value

Your organization reinforces its role as a trusted advocate for local business. Promoting BBB Accreditation demonstrates your commitment to helping members succeed while strengthening trust across your community.

 

Partner Value

Use this partnership to:

  • Deliver a tangible new member benefit
  • Support ethics and accountability in your industry
  • Build engagement through shared marketing and events

Member Value

BBB Accredited Businesses gain:

  • Customer confidence that turns trust into action
  • Stronger online presence in search results and local marketing
  • A reputation advantage that helps them win new business
  • Guidance and dispute-resolution support that protects relationships and reduces risk

 

Types of Partnerships

Member Discount

Your members receive a special BBB Accreditation offer (i.e. 10% off) and you gain access to turnkey materials for use in newsletters, events, and digital channels.

Referral Program

BBB develops a co-branded Accreditation page tailored for your org, and you can track the status of members. Receive an annual payout for referrals at the end of the year.

Bundled Membership

High-integration partnership embedding BBB Accreditation into your premium membership offerings. BBB develops co-brand promotional materials.

If you're interested in exploring a different type of partnership, please email Heidi.payne@thebbb.org

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BBB Partnerships

If you have additional questions, please visit our FAQ page or email Heidi.payne@thebbb.org.