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TorchTalk

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Customer Service & Sales

Why BBB Reviews Matter: How to Spot a Fake Review

The power of customer reviews is undeniable. One of the first things anyone does after hearing about a new business is to look them up online to get a sense of their reputation. According to a Brightlocal Survey, more than three out of four consumers say they trust online reviews as much as personal recommendations. 

4 Things Most People Don’t Know About Social Media Giveaways

Thinking of hosting a social media giveaway? There's a lot more to it than meets the eye.

Trust in business is rising. Here’s what that means for your team.

More employees, customers, and communities are placing their trust in businesses. That’s according to the latest edition of the Edelman Trust Barometer, an annual survey measuring institutional trust.

Should your Business be on TikTok? Know the Risks and Rewards

The app started as a platform for hosting lip-sync and dance videos, but in the five years since its arrival, more businesses are realizing its potential for reaching customers.

Navigating the New Mask Guidelines: Tips for Helping Your Small Business

The updated guidance seemed to signal a welcome step toward normalcy. For business owners and their customers, it likely also created some confusion.

Searching for a Moving Company? Here’s What to Look For.

If you’re moving to a new place this spring or summer, connecting with a trustworthy mover can ease what is often a stressful process.

Trustdemic

Trust is in shorter supply right now. According to the 2021 Edelman Trust Barometer, a pandemic and its resulting economic instability produced an overall increase in mistrust among U.S. citizens.

The Risks of Buying and Selling on Social Media

Both businesses and consumers should be incredibly cautious while selling or buying online.

How to build trust with your clients during a supply chain shortage

As supply chains continue to rebound from COVID disruptions, costs are exponentially rising and supply can suddenly come to a halt.

The Future of Live Events

According to some industry insiders, there are good reasons for optimism that events will get back on track in 2021.

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