--- title: Torch Talk | Marketing & Advertising description: Marketing & Advertising | --- [![BBB_logo transparent](https://www.trust-bbb.org/hs-fs/hubfs/Logos/BBB_logo%20transparent.png?width=600&height=95&name=BBB_logo%20transparent.png "BBB_logo transparent")](https://www.trust-bbb.org/) # Torch Talk Browse by All Building Better Businesses General Business Advice Hiring & Company Culture Marketing & Advertising Customer Service & Sales BBB COVID-19 Charity Success Stories Central Colorado Oregon PR Scholarship Taxes Torch Awards Webinars Cyber Security Diversity Western Washington Wise Giving Young Consumers Search Posts about ## Marketing & Advertising ## [10 Ways to Boost Your Small Business Using Instagram](https://www.trust-bbb.org/torchtalk/10-ways-to-boost-your-small-business-using-instagram) According to a survey conducted for Instagram, “81% of respondents said Instagram helps them research products and services.” ## [How to Use a Blog to Promote Your Small Business](https://www.trust-bbb.org/torchtalk/blogging-for-small-businesses) Blogs for small business owners are useful tools to include in your content marketing strategy. Use these tips to promote your own local business blog. ## [A Digestible Digital Marketing Guide for the Overwhelmed Small Business Owner](https://www.trust-bbb.org/torchtalk/a-digestible-digital-marketing-guide-for-the-overwhelmed-small-business-owner) Want to start your digital marketing strategy, but don't know where to start? Here are the top-priority strategies, along with BBB's exclusive tools! ## [Better Business Bureau Announces Finalists for 2021 Torch Awards](https://www.trust-bbb.org/torchtalk/bbb-announces-finalists-2021-torch-awards) Better Business Bureau Great West + Pacific has officially revealed the 81 finalists nominated for the region’s 2021 Torch Awards for Ethics. ## [7 Examples of Successful Campaigns that Small Businesses Can Leverage](https://www.trust-bbb.org/torchtalk/7-examples-of-successful-campaigns-that-small-businesses-can-leverage) 7 Examples of Successful Campaigns that Small Businesses Can Leverage ## [4 Things Most People Don’t Know About Social Media Giveaways](https://www.trust-bbb.org/torchtalk/4-things-most-people-dont-know-about-social-media-giveaways) Thinking of hosting a social media giveaway? There's a lot more to it than meets the eye. ## [8 Tips for Building a Trustworthy, User-Friendly Website](https://www.trust-bbb.org/torchtalk/tips-for-building-a-trustworthy-website) Making a few tweaks to your webpage can help consumers feel confident you’re a trustworthy business.  ## [Trust in business is rising. Here’s what that means for your team.](https://www.trust-bbb.org/torchtalk/trust-in-business-is-rising.-heres-what-that-means-for-your-team) More employees, customers, and communities are placing their trust in businesses. ## [Should your Business be on TikTok? Know the Risks and Rewards](https://www.trust-bbb.org/torchtalk/should-your-business-be-on-tiktok-know-the-risks-and-rewards) In the five years since the arrival of TikTok more businesses are realizing its potential for reaching customers. ## [Social Media Marketing Strategies Small Businesses Can’t Ignore](https://www.trust-bbb.org/torchtalk/social-media-marketing-strategies-small-businesses-cant-ignore) It's no longer a secret that small businesses need an active online presence to be successful. 74% of all purchasing choices by consumers are directly influenced by social networks. [ Prev ](https://www.trust-bbb.org/torchtalk/tag/marketing-and-advertising/page/0) [1](https://www.trust-bbb.org/torchtalk/tag/marketing-and-advertising/page/1) [2](https://www.trust-bbb.org/torchtalk/tag/marketing-and-advertising/page/2) [ Next ](https://www.trust-bbb.org/torchtalk/tag/marketing-and-advertising/page/2) [Chat with us](https://www.livechat.com/chat-with/13187847/), powered by [LiveChat](https://www.livechat.com/?welcome)