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Torch Talk

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Marketing & Advertising

Better Business Bureau Announces Finalists for 2021 Torch Awards

Why BBB Reviews Matter: How to Spot a Fake Review

The power of customer reviews is undeniable. Three out of four consumers say they trust online reviews as much as personal recommendations.

3 Ways to Determine Which Social Media Platforms Are a Fit for Your Small Business

Social media should be used to help your business reach its objectives, so the platforms you choose depend on how those targets are defined. Here's how you can do just that.

7 Examples of Successful Campaigns that Small Businesses Can Leverage

7 Examples of Successful Campaigns that Small Businesses Can Leverage

4 Things Most People Don’t Know About Social Media Giveaways

Thinking of hosting a social media giveaway? There's a lot more to it than meets the eye.

8 Tips for Building a Trustworthy, User-Friendly Website

Making a few tweaks to your webpage can help consumers feel confident you’re a trustworthy business. 

Google's Latest Update: How Your Small Business Website Can Rank on Top

Google is releasing a major update that will significantly impact how it ranks websites. Here's what small businesses need to know to stay on top.

Trust in business is rising. Here’s what that means for your team.

More employees, customers, and communities are placing their trust in businesses.

Should your Business be on TikTok? Know the Risks and Rewards

In the five years since the arrival of TikTok more businesses are realizing its potential for reaching customers.

How to Make Your Small Business Show Up In Online Searches

More shoppers are interested in supporting nearby businesses right now. This is a good time for customers to know you’re close.

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