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TorchTalk

Should your Business be on TikTok? Know the Risks and Rewards

TikTok grabbed the attention of social media users almost immediately upon its introduction in 2016. The app started as a platform for hosting lip-sync and dance videos, but in the five years since its arrival, more businesses are realizing its potential for reaching customers.

How to Make Your Small Business Show Up In Online Searches

More shoppers are interested in supporting nearby businesses right now. This is a good time for customers to know you’re close.

Navigating the New Mask Guidelines: Tips for Helping Your Small Business

The updated guidance seemed to signal a welcome step toward normalcy. For business owners and their customers, it likely also created some confusion.

More businesses are hiring. Your dream job may be available.

Conversations continue among economic experts, business owners and politicians as to why businesses are struggling to attract and retain new employees.

Searching for a Moving Company? Here’s What to Look For.

If you’re moving to a new place this spring or summer, connecting with a trustworthy mover can ease what is often a stressful process.

5 Ways to Make Your Business Stand Out for Small Business Week

Cities across the country are highlighting local business owners. Today's generation of shoppers, enjoy authentic interaction

COVID-19 Relief Is Still Out There. Here’s A List Of Options For Your Small Business.

Small businesses needing financial assistance as a result of the pandemic can still connect with economic relief programs offered on both the federal and state levels.

Onboarding for Small Business: How to Welcome and Train Your New Hires

How to Improve Employee Onboarding for Your Small Business

Facebook Analytics is Going Away. What’s Next for Your Small Business?

Business owners relying on Facebook Analytics to link social media efforts with business goals, your days are numbered.

NFTs Explained: A New Chapter in Cryptocurrency and the Scams that are Sure to Follow

Virtual currency’s most recent chapter arrived in the form of non-fungible tokens (NFTs), and it took social media – Twitter in particular – by storm.

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